How Workly Law cut marketing costs by 10% while overcoming brand and marketing challenges.

Case Study: Transforming Workly Law's Growth Strategy with a Super-employee

Workly Law, a highly reputable and growing employment law firm, built its success on strong client referrals and exceptional service. However, despite impressive growth through referrals, its marketing efforts struggled to create the inbound momentum needed to scale further.

Over the course of a year, Workly Law faced challenges with two marketing hires. While both marketers brought value in their own right, the seniority level and expertise needed to develop and execute a comprehensive growth strategy were missing. Key gaps in branding, design, and targeted campaign execution resulted in underwhelming marketing performance.

The impact was clear:

• Resource Strain: Significant time and resources were invested in salaries, onboarding, and campaigns that didn’t achieve the desired results.
• Brand Inconsistency: Without strong design and messaging expertise, visuals and campaigns failed to align with the firm’s professional reputation.
• Lack of Strategic Direction: The firm was overly focused on a single initiative — Google Ads — that wasn’t delivering results, while other high-impact opportunities remained unexplored.

Workly Law realized they needed a solution that combined senior-level strategy, executional expertise, and measurable results — all while reducing the risks associated with traditional hiring.

Solution: Enter the Super-employee

Workly Law partnered with us to implement a Super-employee – a unique solution that redefines traditional roles by combining senior-level expertise, external support, and startup-like execution.

Unlike a standard hire, the Super-employee model brought significant advantages:

• Senior Talent by Default: A highly experienced marketer capable of independent strategic thinking.
• External Support Network: Access to top-tier specialists and strategists for oversight and guidance.
• Startup-Like Execution: A results-oriented approach with agility and efficiency, ensuring fast delivery and measurable impact.
• Resource Optimization: A blend of freelancers, AI tools, and direct execution to maximize output without inflating costs.
• Cost Savings: The Super-employee model cost 5% less than the combined salaries of the previous marketers, delivering superior results for a lower investment.

Results: Workly Law’s Transformation

The Super-employee focused on amplifying the success Workly Law had already built, leveraging its strongest channels — referrals and media — to drive further growth. Instead of chasing new, unproven strategies, the approach prioritized what was already delivering results and scaled it strategically.

Brand Revamp

• Recreated the firm’s branding from the ground up with professional, polished visuals and messaging.
• Launched a modern, user-friendly website redesign that reflected Workly Law’s values, expertise, and reputation, enhancing client trust and conversions.

Strategic Growth Execution

• Refocused efforts on amplifying referrals by aligning campaigns and messaging to encourage and strengthen word-of-mouth recommendations.
• Optimize Google Ads strategy and reduce budget for this channel to realocate in referral strategies and media channels
• Built a consistent and impactful social media strategy that highlighted client success stories and the firm’s expertise to further amplify referrals and media coverage.

Media & Content Expansion

• Leveraged Workly Law’s existing strong reputation by initiating a strategic media and content plan, including video, to position the firm as a trusted thought leader in employment law.
• Created authoritative content to attract attention from industry publications, reinforcing credibility and driving inbound interest.

By amplifying proven channels — referrals and media — and introducing thoughtful, strategic refinements, the Super-employee delivered a growth strategy rooted in what worked, ensuring measurable, sustainable results for Workly Law.

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The results were immediate and measurable:

• 25% Increase in High-Quality Inbound Leads: Improved brand presence and marketing strategy attracted more targeted and valuable clients.
• Revised Growth Projections: Seeing the impact of the Super-employee, Workly Law revised their projections and set an ambitious goals for 2025 - Way above what was initially planned.
• Cost Efficiency: Workly Law saved money, as the Super-employee solution came at 10% less cost compared to the salaries of the previous underperforming hires.

Conclusion: A Game-Changer for Workly Law

The Super-employee not only solved Workly Law’s struggle to find a strategic, independent marketer but also exceeded expectations by transforming their brand, digital presence, and growth strategy. By leveraging senior expertise, external support, and startup-like execution, the Super-employee model delivered results that a traditional hire simply could not.

With a super-employee in place, Workly Law is now positioned for accelerated growth, confident in their ability to attract, engage, and retain high-quality clients while delivering on their bold YOY growth target.

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Visit their new website and brand identity at : https://worklylaw.com/

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